Online Reputation for your Business: How to Protect It
The most valuable asset of a business is its company’s reputation. Losing clients and sales is possible if it’s tarnished. This article displays how negative reviews are not always what they look like and what you can do about it. We are standing or falling on the status of our reputation either in life or in business. Through staff training, customer service policies, listening to customer feedback and more, companies spend many years, and much money, building up a positive reputation. A reputation is very delicate that it can be easily damaged into a thousand pieces by a few ill placed words in spite of everything that has been done by the company. Where a bad review about a certain business can be said and be read by the entire world in just a minute, this has been a fact in this world of modern technology with internet review sites and technology of digital mobile.
It is very important to manage how your business is represented because of the fact that 89% of consumers around the world start to look for a product by doing a search on the internet before purchasing. Also, if a customer encounters a bad business review about your business, the likelihood is that they will simply move on to the next business down the search list rather than look for a more positive review about you, given the amount of competition every business has out there.
As we know, it is perfectly normal to feel angry or upset about bad comments that others say about your business, but you need to control yourself and should not lash out at all cost. Some business have proven that once you have published something into cyberspace, it is very difficult to remove it completely and this is an unfortunate truth. Don’t be afraid to own up and then take positive public steps to make it right, if you have made a mistake. What people respects is that you have admitted that you committed a mistake and sincere to make it right. That way, you may build confidence in your business motives and ethics.
Often, we take these bad comments as an attack on us personally. Because of the fact that you represent your business, the way you react to negative comments is taken seriously and you can be put under a public examination. It is always better that you write a draft first, then leave it that way until such that you are already calm and you may be able to soften any overly harsh words. After all, reading a few bad comments is better than doing deception as it cause lesser trust in business.
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